Email Marketing can be beautifully relevant, if it is a push communication based on specific user behavior.
Let’s take Immonet as an example.
When you unsubscribe to any search alert regarding flats, Immonet rightfully assumed: You have found one.
The email marketing template triggered on that action is: “Let us help you find the most affordable moving company”
It’s quite clever to look into your users behavior and focus your email marketing on on-site actions that indicate certain off-site developments (e.g. “I found a flat”).
