Easy to miss: A fatal mistake on Facebook Campaigns

Facebook has, since several months, improved security settings for users. Users can define in their account settings under “security settings” that they want to have “safe browsing” enabled.

This basically means that every content delivered through Facebook will be pushed through a SSL encrypted connection.

This also applies to fanpages, which are frequently used by Facebook advertisers as landing pages for campaigns.

What advertisers also like to do is: include content from their own domains (e.g. a form field), to allow direct conversions in the Facebook frame.

The problem: If this content isn’t pulled through a SSL connection for users that have enabled secure browsing, users will see a fatal error.

The Marketing Team of World of Warcraft shows nicely, how you can blow a lot of money out of the window, by ignoring this technicality. Users with secure browsing have the following landing page.